Leading with Heart: Regional Director Shapes Lasting Connections -

At STS Foundation, we are lucky to have an incredible team of Regional Directors who are dedicated to our mission of fostering greater mutual understanding and to empower young people to grow through cultural exchange. Together with their Local Coordinators, they create connections between American families and exchange students that last a lifetime. Like everyone who works in exchange, each Regional Director has their own story of how they came to be involved in this community. For Jamie Baldwin, and for many, it started first with a friend, then with an exchange daughter of her own. She shares her story to becoming a Regional Director, and how being part of the STS Foundation team has helped her grow.

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“My first exposure to cultural exchange was like many others—I knew an exchange student in high school. But at the time, it never crossed my mind that hosting was something my own family could do. That all changed in the summer of 2019 when we hosted a student for two weeks through the 4-H exchange program. Miu, our first exchange student, brought so much light and joy into our home that when she returned to Japan on August 17th, we were genuinely heartbroken. In just three short weeks, we had built a connection that felt much deeper. A week later, I came across a Facebook post searching for a host family for a full school year. Still missing Miu’s sunny personality—and feeling that the student in the post deserved the same kind of experience—we decided to take the leap.

For a while, we simply weren’t in a place in our lives to host again, and I shared that honestly with our Regional Director who reached out to me about hosting again. I told her how much we had loved the experience, but that the timing just wasn’t right. That’s when she asked if I’d ever consider becoming a Local Coordinator (LC). I jumped at the chance. Even if we couldn’t host ourselves, I was thrilled to stay involved in cultural exchange in a different way. I had already been sharing posts about hosting opportunities and talking to people in my community about our own experience—so stepping into the LC role felt like a natural fit. I truly enjoyed helping other families get started and watching how hosting impacted their lives just as it had ours.

After two years in that role, I was offered the position of Regional Director. I thought long and hard about the added responsibility, but with encouragement from my sister, I decided to take the leap. My hope was to help grow a strong, supportive community of host families across the region—and to continue spreading the joy of cultural exchange in an even bigger way.

My past experiences in business and sales taught me strong communication and problem-solving skills, along with the importance of perseverance. I’ve always been empathetic and curious about other cultures, which helps me connect easily with both host families and students. In return, what I’ve learned from this role is truly immeasurable. I can now count to ten in multiple languages, and I’ve gained insight into places and cultures I never would have known otherwise. I’ve learned that something as simple as a nightly game of Uno can build meaningful connections. I’ve seen firsthand how clear communication is key—most challenges come from small misunderstandings. Most importantly, I’ve learned that no matter where we come from, at our core, we all want the same things: to be loved, heard, valued, and understood. There are kind, generous people all over the world—we just have to take the time to see them.

Cultural exchange has opened up the world for people on my team and in my region—many of whom might never have the chance to travel themselves. Four of my children also work in cultural exchange now, as does my sister, because they have seen firsthand how important it is. It makes the world feel a little smaller and helps break down the ‘Us vs. Them’ mentality that can so easily take root. When your only exposure to another culture is through headlines or stereotypes, it’s easy to make assumptions. But once you welcome someone from a different background into your home, school, or even just have a meaningful conversation with them in a store, everything changes. You see them as a person—someone much like yourself. That kind of connection creates a ripple effect that leads to real, lasting change. I’ve especially seen this in the past two months while working with FLEX and YES students, and the impact has been incredible.

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I’m an all-or-nothing kind of gal, and I also am blessed to not need to work, so being a Regional Director is something I choose because I believe in its importance. But the truth is, this role has impacted far more than just my work life—it’s helped me grow personally, too. I’ve learned to be more direct, even with the people I love, and to speak up when a behavior needs to change. At the same time, it’s made me more intentional about sharing kindness and love with those around me. I’ve also become more committed to being a voice for those who may not always have one.

So many memories come to mind when I think about this program. Sometimes it feels like certain moments happen exactly when they’re needed most. Last year, I dropped a student off with his new host family. He was shy and quiet, but just as I was about to leave, he asked me to wait. Then he wrapped me in the biggest, warmest hug and thanked me for hearing him—really listening. I’ll never forget that.

Another moment that stands out was when my husband smashed a cupcake into our exchange daughter’s face on her birthday—just like he does with our own kids. I had told him not to, but he ignored me. Four years later, after he was diagnosed with cancer, she wrote to him about that exact moment. She said it was her favorite memory with him, because it was then that she knew she was truly one of our kids. That meant everything.

Some memories are still being made. I’ll always treasure the nightly card games with our two current boys and my grandson. And just last weekend, I had one of the most enjoyable afternoons I can remember. I took my adult children, three of my grandchildren, our two current host sons, and two other students visiting for the weekend to Crater Lake. We hiked down to the water, and as I sat on the rocks watching these four boys—from Pakistan, Germany, Jordan, and Turkmenistan—laughing and teasing my adult kids about jumping into the freezing lake, I felt my heart was completely full. It hit me just how rare and beautiful that moment was.

I love being a Regional Director because, as someone who lives to travel the world, it gives me the chance to connect with people and learn about far-off places—without even leaving my home. Through the stories, traditions, and everyday interactions, I’ve discovered so many beautiful cultures that I hope to experience in person one day. I love that I get to make a real difference, helping to break down unfair prejudices starting right here in my own community. I love working with young people, guiding them, and seeing those moments when something you said really clicks.

One of the things I treasure most is that my grandchildren are growing up surrounded by these incredible students—kids who become their ‘aunts’ and ‘uncles’ from around the world. They’re growing up in a home where diversity is normal, where differences are celebrated, and where no one is judged based on where they come from. That, to me, is everything. I love knowing that I get to be the stone that creates the ripple.”

We could not have said it better ourselves! It is through the passion and care our Regional Directors have that we are able to make dreams come true all around the world. Their hard work and empathy creates a more understanding global community who are working together to make the world at large a better place.

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Leading with Heart: Regional Director Shapes Lasting Connections

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